Food brands are constantly being marketed towards us on TV, in magazines and even while we’re driving past billboards! So here’s how you can identify which products offer the best nutritional value for you.
Manufacturers often make claims about their food products, which can be misleading. For this reason, when you see a claim it is always best to check the Nutrition Information Panel.
Some common misleading health claims include:
‘Cholesterol free’ – food may still be high in fat.
‘Light’ or ‘lite’ – this doesn’t necessarily mean food is low in fat or kilojoules or salt, it can refer to light flavour, texture, colour ‘reduced fat’ (i.e., food may not be low in fat).
‘Low GI’ – food may still be high in fat.
‘% reduced fat’ – food may not be low in fat.
The ingredient list on a food label is similar to a recipe; it lists all of the ingredients that are in that product in order of quantity. Therefore, the ingredients at the top of the list are present in the greatest amount, while the last ingredient is contained in the smallest amount.
Be careful when looking for fat, sugar and sodium in the ingredients list as they can be hidden under different names. For example:
Sugar. This may appear on a label as: honey, sucrose, maltose, lactose, fructose, dextrose, glucose, malt, glucose syrup, corn syrup, monosaccharides, xylitol, polysaccharides, manitol, sorbitol, ‘carbohydrates modified’, molasses, disaccharides.
Fat. This may appear on a label as: Saturated – beef fat, butter fat, shortening, coconut, coconut oil, copha, cream, dripping, lard, mayonnaise, sour cream, palm oil. Monounsaturated – Canola, olive oils, peanut oil, avocado, nuts.
Polyunsaturated – Seeds, sesame, sunflower, safflower, corn, soya bean, grape seed oils, margarines and fish oils.
Sodium. This may appear on a label as: salt, monosodium glutamate, meat extract, yeast extract, hydrolysed vegetable protein, meat protein, stock, vegetable salt, baking soda, baking powder.
Nutrition Information Panel
This must be present if the manufacturer makes a nutrition claim about the food. It tells you the amount of various nutrients and composition of the food in one serve, and in 100g of the product. It is best to look at the numbers in the 100g column, as these can easily be converted to a percentage, and can be used to compare products to determine the best choice. For example, 10g of fat in the 100g column is the same as 10% fat.
Nutrition Information Panel
Look at the servings. If a 600ml drink contains 3 servings, this may mean that you need to consume it over more than one meal.
Look for foods with less than 10g or 10% fat – these are reduced fat foods. It is best to choose foods with less than 3g or 3% fat, these are low fat foods.
>10% = very high fat and should be consumed as a treat food only.
There are usually two values given for carbohydrate, ‘total’ and ‘sugars’. The total represents both sugars and starches in the food. The ‘sugars’ value represents added sugars and also those naturally present in the food such as fructose or lactose, so a food high in ‘sugars’ isn’t necessarily high in added sugar.
The fibre content should also be taken into consideration. Aim to eat 30g of fibre every day. Look for foods that contain at least 4g of fibre per 100g.
Foods with less than 120mg of sodium per 100g are low in salt. Foods with more than 400mg of sodium per 100g are considered high in salt.